Transaction
PMGroup Worldwide Overview
PMGroup Worldwide Limited is an international pharmaceutical publishing, communications and events business with unique access to its target audience – senior decision makers in the bio-pharmaceutical industry.
Having cut his teeth as an advertising director at Haymarket Media Group in the 80s, Mark Savage spotted a niche opportunity in the market and founded PMGroup in 1989, punctuated by the launch of its first print publication, Pharmaceutical Marketing in May that year. The publication’s focus and clarity of message quickly translated into a wide and cross-functional audience who regarded PMGroup publications as a trusted and valuable source of industry news and information
In 1995 Mark was joined in the business by his wife, Trish Savage, who herself had over 15 years’ experience in senior marketing roles at global pharma companies. Together they crafted a loyal team and a multi-channel portfolio of products which catered to the needs of their dedicated audience; comprising an innovative blend of information, news and education resources, as well as best-practice recognition award schemes.
Having invested in developing a robust and dedicated senior management team in the business, Mark and Trish decided the timing was right to explore the sale of PMGroup and appointed Meta to act as lead adviser to guide them through the process. Meta assisted the Savages to develop a strategic plan for the disposal and introduced a team of tax and legal advisers to the mix. Given its attractive market positioning, PMGroup received a number of offers from interested parties. They assisted the Savages to negotiate an outline deal with the favoured party, Datateam Business Media Group, and directed the transaction through due diligence to legal completion in a little over three months from inception.
Mark and Trish commented, “Meta brought energy and commitment together with the detailed advice and guidance that enabled us to navigate the sale process. It was a challenging time for us but Meta rapidly gained our trust and complete confidence and we cannot thank them enough as we have no doubt that they ‘went the extra mile’ on our behalf.”
Mark Savage continued, “The rapidly changing face of global communication in the healthcare environment is providing opportunities in new markets every day. As part of Datateam, we believe PMGroup will be in a strong position to continue to develop market-leading offerings and further expand its international footprint.” The transaction will see Mark and Trish continue to act as consultants for a period to provide strategic market insight founded on their many years’ collective experience and extensive network.
Managing Director of Datateam, Parvez Kayani added, “I am delighted to add PMGroup to our media and communications business and look forward to working with the team to take our work in the healthcare and pharmaceutical arena to a new, improved level.”
Client:
PMGroup Worldwide
Service:
- Sell Side
Region:
UK
Sector:
- Healthcare & Pharmaceuticals
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